|About the Book|
The successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possibly no other publication in recent years has been produced with such technicalMoreThe successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possibly no other publication in recent years has been produced with such technical sophistication. To reproduce all original works of art as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern printing technology which now presented in a hand-crafted collectors case. The book carefully curates the work of prestigious designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry. It reproduces the best examples of commercial art from the period to give the reader a museum-like experience. A series of well researched case studies for each of the thirteen airline corporations accompanies the amazing commercial artwork, providing unique insight into the design and advertising methods of an era when airlines were considered the most esteemed business sector and quality was the main criterion for selecting a flight. Conceived by some of the best creative minds of the time, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan May Wells Lawrence, the designs found in the book illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs, a development which is characteristic of the 1960 s.